Hi! I’m Sarah Drinkwater.
Common Magic invests in pre-seed and seed-stage startups in Europe and the US where the ecosystem
or community around the product is the moat.
Read more about the thesis
Hi! I’m Sarah Drinkwater.
Common Magic invests in pre-seed and seed-stage
startups in Europe and the US where the ecosystem
or community around the product is the moat.
Read more about the thesis
Hi! I’m Sarah Drinkwater.
Common Magic invests in pre-seed and seed-stage startups in Europe and the US where the ecosystem
or community around the product is the moat.
Read more about the thesis
I won’t be the largest check in your round so I expect to be useful.
Common Magic helps founders build worlds through words (narratives that resonate with hires, customers and investors) + ecosystems (community strategy) based on my experience at Google, Protocol Labs, Zoe + more.
I won’t be the largest check in your round so I expect to be useful.
Common Magic helps founders build worlds through words (narratives that resonate with hires, customers and investors) + ecosystems (community strategy) based on my experience at Google, Protocol Labs, Zoe + more.
What
founders say
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
“Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, whilst her wide-ranging network and active backchanneling sourced brilliant candidates and investors for The Lowdown”
Alice Pelton, CEO, the Lowdown
“Sarah is every founder’s dream investor. She deeply cares, and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channeling, or just vent about your difficulties. She will go above and beyond to help you. 10/10, recommend”
Remi Louf, CEO, dottxt
“Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials”
Mary Lin and Paddy Ryan, cofounders, Odin.
Investing in products with community at their core.
Investing in products with community at their core.
Investing in products with community at their core.
What founders say
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Sarah is every founder’s dream investor. She deeply cares and is also able to give you honest and direct feedback. You can go to her for anything: advice, connections through her impressive network, back channelling, or vent about your difficulties. She will go above and beyond to help you. 10/10, recommend
Remi Louf
CEO + co-founder, Dottx
Sarah is without a doubt one of our most valuable investors. She is incredibly well connected, gives very thoughtful constructive feedback and, in particular, worked closely to improve our brand position and narrative in fundraising materials.
Mary Lin and Paddy Ryan
CEO + cofounder, Odin
Sarah is an incredible investor. She helps your startup thrive by blending direct, honest feedback with an insane emotional intelligence. Her unique blend of no BS support helped me stay sane, wihlst her wide-raging network and active backchannelling sourced brilliant candidates and investors for The Lowdown.
Alice Pelton
CEO of The Lowdown
Portfolio
Portfolio
Things I believe
Things I believe
The future will not look like the past.
The future will not look like the past.
The future will not look like the past.
Speed matters. Distribution matters.
Speed matters. Distribution matters.
Speed matters. Distribution matters.
Humans are toolmakers: I like products that enable users to be active not passive.
Humans are toolmakers: I like products that enable users to be active not passive.
Humans are toolmakers: I like products that enable users to be active not passive.
There should be many more technologies that centre privacy.
There should be many more technologies that centre privacy.
There should be many more technologies that centre privacy.
Companies built bottom-up versus top-down tend to be more resilient.
Companies built bottom-up versus top-down tend to be more resilient.
Companies built bottom-up versus top-down tend to be more resilient.
Some of the hardest and most compelling problems of our time aren’t technical but social.
Some of the hardest and most compelling problems of our time aren’t technical but social.
Some of the hardest and most compelling problems of our time aren’t technical but social.
Freedom is one of my highest values; I like companies that enable this for as many people as possible (economic, mental, social, spiritual).
Freedom is one of my highest values; I like companies that enable this for as many people as possible (economic, mental, social, spiritual).
Freedom is one of my highest values; I like companies that enable this for as many people as possible (economic, mental, social, spiritual).
B2B companies can have the taste and style of B2C. Delightful experiences should be for everyone.
B2B companies can have the taste and style of B2C. Delightful experiences should be for everyone.
B2B companies can have the taste and style of B2C. Delightful experiences should be for everyone.
The best companies build worlds; whether distinct and deep internal cultures that allow them to build with deep alignment or through the look and feel of what they build.
The best companies build worlds; whether distinct and deep internal cultures that allow them to build with deep alignment or through the look and feel of what they build.
The best companies build worlds; whether distinct and deep internal cultures that allow them to build with deep alignment or through the look and feel of what they build.
What does the
name mean?
What does the
name mean?
From Midjourney to Waymo, every time I’ve experienced a game-changing new technology, it’s felt like magic. The future slides into view.
But anyone who has worked on this kind of product knows it doesn’t happen by magic.
Great things get built when brilliant
people come together. Common Magic.
From Midjourney to Waymo, every time I’ve experienced a game-changing new technology, it’s felt like magic. The future slides into view.
But anyone who has worked on this kind of product knows it doesn’t happen by magic.
Great things get built when brilliant
people come together. Common Magic.