Hi! I’m Sarah Drinkwater.


Common Magic invests in pre-seed and seed-stage startups in Europe and the US where the ecosystem

or community around the product is the moat.


Read more about the thesis

here or here or listen here.


Hi! I’m Sarah Drinkwater.


Common Magic invests in pre-seed and seed-stage

startups in Europe and the US where the ecosystem

or community around the product is the moat.


Read more about the thesis

here or here or listen here.


Hi! I’m Sarah Drinkwater.


Common Magic invests in pre-seed and seed-stage startups in Europe and the US where the ecosystem

or community around the product is the moat.


Read more about the thesis

here or here or listen here.


I won’t be the largest check in your round so I expect to be useful.


Common Magic helps founders build worlds through words (narratives that resonate with hires, customers and investors) + ecosystems (community strategy) based on my experience at Google, Protocol Labs, Zoe + more.

I won’t be the largest check in your round so I expect to be useful.


Common Magic helps founders build worlds through words (narratives that resonate with hires, customers and investors) + ecosystems (community strategy) based on my experience at Google, Protocol Labs, Zoe + more.

What
founders say

Investing in products with community at their core.




Investing in products with community at their core.




Investing in products with community at their core.




What founders say


Portfolio

Portfolio

Stealth

Powering embedded engineers

Stealth

Powering embedded engineers

Stealth

Stealth

Privacy-preserving no code tools

Stealth

Privacy-preserving no code tools

Stealth

Stealth

Playground to build AI tools

Stealth

Playground to build AI tools

Stealth

Stealth

Github for writers

Stealth

Github for writers

Stealth

Stealth

Token engineering

Stealth

Token engineering

Stealth

Stealth

OS for technical sales teams

Stealth

OS for technical sales teams

Stealth

Trail

Copilot for AI governance

Trail

Copilot for AI governance

Trail

Stealth

Event-native databases

Stealth

Event-native databases

Stealth

The Lowdown

Women's health data

The Lowdown

Women's health data

The Lowdown

Stealth

Deskless worker happiness

Stealth

Deskless worker happiness

Stealth

Stealth

Creative mind-reading

Stealth

Creative mind-reading

Stealth

Stealth

Next-gen business intelligence

Stealth

Next-gen business intelligence

Stealth

Things I believe

Things I believe

The future will not look like the past.

The future will not look like the past.

The future will not look like the past.

Speed matters. Distribution matters.

Speed matters. Distribution matters.

Speed matters. Distribution matters.

Humans are toolmakers: I like products that enable users to be active not passive.

Humans are toolmakers: I like products that enable users to be active not passive.

Humans are toolmakers: I like products that enable users to be active not passive.

There should be many more technologies that centre privacy.

There should be many more technologies that centre privacy.

There should be many more technologies that centre privacy.

Companies built bottom-up versus top-down tend to be more resilient.

Companies built bottom-up versus top-down tend to be more resilient.

Companies built bottom-up versus top-down tend to be more resilient.

Some of the hardest and most compelling problems of our time aren’t technical but social.

Some of the hardest and most compelling problems of our time aren’t technical but social.

Some of the hardest and most compelling problems of our time aren’t technical but social.

Freedom is one of my highest values; I like companies that enable this for as many people as possible (economic, mental, social, spiritual).

Freedom is one of my highest values; I like companies that enable this for as many people as possible (economic, mental, social, spiritual).

Freedom is one of my highest values; I like companies that enable this for as many people as possible (economic, mental, social, spiritual).

B2B companies can have the taste and style of B2C. Delightful experiences should be for everyone.

B2B companies can have the taste and style of B2C. Delightful experiences should be for everyone.

B2B companies can have the taste and style of B2C. Delightful experiences should be for everyone.

The best companies build worlds; whether distinct and deep internal cultures that allow them to build with deep alignment or through the look and feel of what they build.

The best companies build worlds; whether distinct and deep internal cultures that allow them to build with deep alignment or through the look and feel of what they build.

The best companies build worlds; whether distinct and deep internal cultures that allow them to build with deep alignment or through the look and feel of what they build.

What does the
name mean?

What does the
name mean?

From Midjourney to Waymo, every time I’ve experienced a game-changing new technology, it’s felt like magic. The future slides into view.


But anyone who has worked on this kind of product knows it doesn’t happen by magic. 


Great things get built when brilliant

people come together. Common Magic.

From Midjourney to Waymo, every time I’ve experienced a game-changing new technology, it’s felt like magic. The future slides into view.


But anyone who has worked on this kind of product knows it doesn’t happen by magic. 


Great things get built when brilliant

people come together. Common Magic.

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